Adobe Digital Marketing Summit 2012

Adobe held the Digital Marketing Summit 2012 conference (formerly known as Omniture Summit) earlier this month in Salt Lake City, Utah at the Salt Palace Convention Center. This year it was twice as big than the previous year with twice number of attendees exceeding 4000+ customers, partners and industry press/analysts.

I got a chance to photograph the event for Summit team documenting the week from various perspectives. The event had quite a number of high profile tech celebrities/speakers including Arianna Huffington, the President & Editor-in-Chief of The Huffington Post, and Biz Stone, Co-Founder of Twitter. The Summit Bash party on the first night featured a bunch of entertainment including a concert performed by Foster the People. Friday is a tradition, The Ski day. All attendees are invited to hit the slopes at one of the nearby resorts (this year at the Canyons). Adobe organized door-to-door transportation from the hotel to the resort. It’s definitely a fun week to work/play hard.

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